About Me
An experienced technical lead with over 10 years of hands-on experience with Adobe Experience Manager,
Full Stack web development proficiency and System Administration experience for enterprise AEM implementations
across various industries including Banking, Insurance, Automobile, Government, Oil & Gas, Media, and Consumer products.
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Years Experience
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Adobe Certifications
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Industries Served
Professional Experience
NEC, Singapore
Tech Lead | Dec 2023 - Feb 2025
NEC Corporation has established itself as a leader in the integration of IT and network technologies
while promoting the brand statement of "Orchestrating a brighter world". (NIKKEI:6701.T)
- Lead design and develop solutions for Adobe Experience Manager
- Train and grow developer team on Adobe Experience Manager
- Manage L2-L3 technical support for multiple projects
- Ensure technical team code quality and standards through code reviews and feedback
- Manage both vendor and local development team technical tasks
- Lead performance tuning and performance testing for client assets
- Lead security remedy team for client assets
Key Account: Project Account worth upwards of 8 figures.
Accenture SONG, Singapore
Digital Bus Integration Associate Manager | Jan 2022 - Oct 2023
The world's largest technology powered creative group (NYSE:ACN)
- Facilitate the implementation of AEM Solution and other martech solutions to enhance client's business functionality
- Participate in business analysis process and provide product and implementation expertise
- Support detailed project planning activities
- Provide consultation to client stakeholders in Omni-channel-specific business topics
- Understand data structures and facilitate discussions about data models
Key Projects/Accounts:
- A global consumer product company founded in UK
- An international group in Thailand
- Food delivery app in SEA
- World best airline
EG+ Worldwide, Singapore
Associate Technical Director, Senior Application Developer | Aug 2016 - Jan 2022
EG+ worldwide is a global marketing/advertising company which is under TBWA worldwide.
TBWA is part of Omnicom Group Inc. (NYSE:OMC)
- Responsible for solution architecture and overseeing implementation of multiple enterprise AEM projects
- Leads end-to-end delivery and manages a team of 5 developers
- Work closely with Project Managers to understand requirements from external clients
- Engages with senior client stakeholders for technical discussions
- Provide consultancy for website performance, security, and privacy compliance
- Review client website's performance, security and SEO regularly after go-live
- Manages 3rd party vendors and safeguard client's interests
- Integrate various technologies including Akamai, Adobe Target, Adobe Analytics, Adobe Launch and Adobe Campaign
Key Projects/Accounts:
- Visitsingapore.com
- Discovery Channel
- Singapore based Telecommunication Company
- US based Telecommunication Company
- Caltex
Annotate Consulting, Singapore
Solution Consultant | Jul 2013 - Jul 2016
Annotate Consulting was one of the first few partners for Adobe Experience Manager practice with Adobe.
It was later merged into The Union after which after a few years it was absorbed by Deloitte in 2022.
- Engaged directly with clients to understand business and technical requirements for multiple enterprise projects
- Led Front-End and Back-End web development using Adobe CQ5, CQ5.6, AEM 6.0, Magento and Facebook API
- Established and administered AWS and additional Web Services including EC2 for various projects
- Set up Git and Jenkins for DevOps initiatives
- Utilized various technologies including PHP, Shell Script, Apache, Lucene, Nutch, Spring J2EE and Maven
- Led database development for multiple projects using RDMS, MySQL and Oracle
- Migrated multiple websites using cloud platforms including AWS, Centurylink and Rackspace
Key Projects/Accounts:
- Mastercard
- FCI
- CIMB Corporate Site
- Globe Telecommunication
- Tokiomarine
- Government Agency
- Brother (Printer)
- Ford Automotive
Education
SIM Singapore (University of Wollongong)
Bachelor Degree Computer Science, Digital System Security | Oct 2010 - Oct 2012
461 Clementi Road, Singapore 599491
Temasek Polytechnic, Singapore
Diploma in Info-Communications | Apr 2005 - Mar 2008
Technical Skills
Adobe Products
- AEM/CQ
- AEM Cloud As A Service
- Adobe Target
- Adobe Campaign
- Adobe Analytics
Web Technologies
- Java, JSP
- NodeJS, VueJS, AngularJS
- HTML5, CSS
- PHP
- Sightly
AEM-specific
- Jackrabbit (JCR)
- Felix (OSGI)
- Maven
- Dispatcher
- Content Migrations
Infrastructure
- Akamai
- Kevel
- Cloudflare
- IBM WebSphere
- IBM FileNet
DevOps & Cloud
- Git, Jenkins
- Docker, Kubernetes
- Amazon AWS
- Rackspace, CenturyLink
- Aliyun
Databases & Others
- MySQL, SQL
- MongoDB
- Artifactory
- Sonarqube
- Bash, Powershell
Certifications
Adobe Certified Expert — Adobe Experience Manager Sites Developer
Aug 28, 2015 - Sep 30, 2020
Adobe Certified Expert — Adobe Experience Manager 5.6 Developer
Jan 11, 2015 - Sep 30, 2020
Adobe Certified Master — Adobe Experience Manager Sites Architect
Mar 27, 2018 - Sep 30, 2020
Languages
Spoken/Written: Chinese, English